It seems the further we advance with technology, the more that the lines between what is okay when collecting personal data and what is not blur. At the moment, the biggest power surge in the marketing industry has been the world of information that has come with being able to access people’s personal information. This … Continue reading Google search: How to tell if someone has hacked my fb? #paranoid
A highly debateable topic among marketing and advertising experts across all industries; has traditional media had its time? Do all companies need to shift across to predominantly digital platforms? Is digital media more cost effective than traditional media? In my opinion there is no right or wrong answer to these questions, every demographic is different … Continue reading Old school vs New school: Is digital media lowering traditional media to its grave?
If a business has not put itself in a position where it will be seen by it’s potential customers, how could it possibly succeed? How can someone sell a product if no one can find it? In this world of never ending options, it’s very easy to get lost behind the hundreds of others who … Continue reading Search Engine Optimisation: a key tool in developing a successful business.
In the marketing industry, it has been proven time and time again that the most successful strategies are often those that are executed at the right time and through the right channel. For example, the first ever internet banner ad had around a 44% click through rate (the Atlantic, 2017), compared to a rate of … Continue reading Your smart device is talking about you.
It’s 2006. You’re walking into your local shopping centre listening to Akon on your iPod Nano. You need a new pillow for your sore neck so you walk into Forty Winks and take a look at their selection. You pick a few up. One in particular feels soft, cushiony, and has a tag on it … Continue reading Mobile marketing moving retailers from stores to screens.
Creativity used to be so simple. You thought of an original idea, developed the concept, and finalised the product. Your ideas were simply your own, as there was no where else they could have come from, and no one else who could instantly take them from you. Nowadays, you have 2.8 billion people worldwide who … Continue reading Social media; a blessing or a curse?