If a business has not put itself in a position where it will be seen by it’s potential customers, how could it possibly succeed? How can someone sell a product if no one can find it? In this world of never ending options, it’s very easy to get lost behind the hundreds of others who are running the same kind of business you are running, but are more visible online.
The concept of SEO is often underestimated in terms of how it can actually help a business see results, and many small businesses in particular tend to find it hard to develop a successful business as they don’t have an understanding of how SEO works. A study in the US showed that only 30% of small businesses use SEO. This is an alarmingly low statistic considering how heavily our modern society relies on search engines, such as Google, to solve literally all of our problems. Did you know there are 40,000 online searches every second? (Standberry, 2017) Yep, you read that right. The power of the internet is immense.
So why should small businesses invest more time and money into SEO?
93% of all experiences start with a search engine and 47% of people will click on one of the first 3 listings (SEJ, 2016). This statistic demonstrates how a business’s product is only as relevant as the internet says it is. If a consumer does not have instant access to it online, it is significantly less likely to be found.
Most small companies are intimidated by the concept of SEO as it seems too complex, but when broken down it’s as simple as learning to ‘speak Google’. Marketing agency Lyfe Marketing demonstrates this in the video below. They took a small snow bike business and increased their online presence by 753%, making them $96,664 over a 5 month period. All of this was attributed to SEO. This case study signifies the power of having a strong and relevant digital presence, and how in most cases, the resources that go into developing this pay off in the end.
The fact is that we live in a world where we rely on convenience, and even if your product is better than someone else’s, if the customer cannot find it or if it’s simply too hard to access, they will not buy it.
This is why it’s more important than ever for businesses to make the most out of SEO, and not get caught in the trap of thinking that it’s too late to get involved. It may take months before they see results, but if they are putting the right measures in place, the results will come.